In the atmosphere of Advent and the lighting of the second candle, an interesting event was held in the Cinema Hall in Trilj on Cetina "Meeting with Fortiss on Cetina", and on the occasion of the 250th anniversary of the book Viaggio in Dalmazia and the 40th anniversary of the translation into Croatian called Put po Dalmacija.
Interesting and competent panelists academically reflected and presented their professional and life experiences with the conclusion that sustainable tourism needs a fourth support, in addition to ecological, social and economic, it is certainly also spiritual...
The official part of the event was opened with the lighting of a candle - for our Cetina, by Nada Lapić, president of DU Most from Trilje, and the role of moderator was taken over by M.Sc. sc. Snježana Kordun from the Republic of Poland and me, a Croat from Hum from the Dinarides.
A very interesting cultural tourism story was started by the Bosnian Illyrian Anto Zirdum from Vitez, a long-time member of HKD Napredak, writer, historian and culturologist with a series of observations that he presented in his books and summarized in the new Love and revenge in the age of Hasanaginica, for which I wrote the foreword. Through this work, Zirdum summed up the essence of our identity in the Dinarides, which we call Dalmatia since Illyrian times. He just followed the research and knowledge and objective judgments of Albert Fortis, who was the first to speak about our identity, seemingly raw and stubborn but benevolent and hospitable.
Below is Dr. Drago Martinović, a communicator with enviable competencies and interpretation of public relations, spoke about creating an image as an essential factor for the promotion of culture and tourism and their interrelationship on the tourist market, which is actually the basis for storytelling and a new paradigm of sustainable tourism... and in fact the main path to valuable branding of a receptive tourist destination that contains a functional, social and mental 4D dimension.
After a few quotes from books about the ballad of Hasanaginica and travelogues from Cetina read by housewife Nada Lapić, prof. explained his academic approach. Dr. Želimir Dulčić, presenting a series of examples from management that he also taught at the Faculty of Economics in Split. Although retired, prof. Dulčić is also very active through the association FOR, which was founded by a group of enthusiasts for the revitalization of sustainable tourism on the island of Hvar.
I concluded the professional part of the meeting by emphasizing the need for cluster cooperation in destination management, especially sustainable tourism. I also emphasized the need for academic and scientific repositioning of sustainable tourism, which, in addition to ecological, social and economic, should also contain a spiritual dimension, because the essence of any communication is togetherness, both at the receptive destination between stakeholders, and with tourists coming from the emitting market.
The gathering was closely followed by the goddess Dijana, actually a princess from the family of the domicile rulers of Nelipić, who by marrying Hrvoj Hrvatinić became the Dalmatian Herceguša, and eventually the queen of Bosnia and Herzegovina, because as a widow she married King Ostoja from the Kotromanić family. In the musical part of the program, the Cetinje musicians and fiddlers performed, and everyone present was delighted by little Luka with an interesting fiddle performance.
And Petra from the Trilj Tourist Board took care of the gastronomic atmosphere, who treated the attendees with MARINA'S UŠTIPCI and SINJI FRITLES, POLISH SOPARNIK, DALMATIAN KAŠTRADINA and delicious croatian crackers. Everything is washed down with white Pošip and red Gardijan wine from the Krolo vineyard on the steep slopes of Strmendolc on the left bank of Cetina. The meeting ended with the traditional extinguishing of the candle with the crust of homemade bread soaked in red wine and the message that when this candle was extinguished, all evil and wickedness was extinguished.
And with the call of God's help, the motley group is already planning to meet again at JURJEVDAN, next to the clear Cetina and the pure Dinaric mountains in the coexistence of flora and fauna and his majesty THE LOCAL MAN AND THE GUEST, he was called a tourist or a purposeful traveler. And everything was discovered more than two centuries ago by the famous A. Fortis, and perhaps unwittingly laid the strongest foundations for sustainable tourism in Dalmatia, so it is worth following him and illuminating his tracks.
