The destination of eastern Istria was presented at the 14th Weekend Media Festival

At this year's Weekend Media Festival, three Istrian municipalities presented themselves for the first time: Municipality of Kršan, Municipality of Raša, Municipality of Sveta Nedelja and the City of Labin. Slightly unfairly neglected and still undiscovered eastern Istria, with a rich mining history but also the most beautiful beaches on the peninsula, is slowly becoming a new hit destination when it comes to cultural, sports and gastronomic experience in tourism.

Labin region owns over 250 kilometers of cycling and as many hiking trails that provide a beautiful view of the beauty of the landscape of eastern Istria. In cooperation with the Valamar hotel, the Tourist Board of the City of Labin and the Municipality of Raša are investing significant financial resources in the outdoor offer. In Rabac, there is a Bike Park that offers its guests unforgettable moments of cycling with a view of Kvarner.

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The city of Labin as the center of eastern Istria, but also a city of artists who have left their mark in the entire Labin region, attracts more and more holiday lovers with quality content, but also digital nomads from around the world who found their home here.

- The Labin region and the eastern side of Istria are not so well known through the media, but after the visit everyone becomes a lover of Istria and the area. The specialty of the Labin region and what it has to offer are the most beautiful beaches, especially the blue sea, the best olive groves and winemakers of this area, and a beautiful combination of nature, cultural - historical and mining heritage. We, the people of Labin, are geographically different, we have preserved our mentality, cuisine, but also our cultural heritage. Our guests are amazed by our offers because we strive for quality, not quantity. We have a beautiful city, a beautiful coast and we are proud of that, said the mayor of Labin, Valter Glavicic.

This year, Labin also marked the 100th anniversary of the Labin Republic, and today the mining heritage is part of the tourist story of this area.

- The Municipality of Raša has invested great efforts in the revitalization of the mining heritage, and certainly one of them is the reconstruction of the mine, and has obtained all the necessary permits for the conversion of the mine for tourism purposes., said Jasmin Mahmutović, director of the Tourist Board of the Municipality of Raša.

When you want to take some of the best selfies and fix your instagram feed then the municipality of Kršan is the right place for you. From the old town of Plomin there is a beautiful view of the Plomin Bay, but also of the tower of Kršan Castle, which also served as a perfect location for the famous Hollywood actor Ryan Reynolds to shoot a commercial.

- Of course, we must not neglect Kaštel Kožljak, the future site of the archeological park and the center of contemplation, said Lucian Mrzlić, President of the Municipal Council of the Municipality of Kršan.

Every May 1 in the municipality of Kršan is held Krafifest, an event dedicated to the gastronomic delicacy of this region - donuts, and in the spring many visitors come to the Festival of wild plants.

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The Sculpture Park of Dubrovnik has been inviting artists from all over the world for 50 years, and this paradise of sculptures near Labin is a place of special value.

- Some of the prominent artists who have been presented at the Mediterranean Sculpture Symposium so far are Dušan Džamonja, Edo Murtić, Ivan Picelj and many other regional artists. We also had guests from abroad, Hiroshi Mikami from Japan, Antonio Paradiso from Italy and Gail Morris from England, said Renata Kiršić, President of the Mediterranean Sculpture Symposium.

- In addition to the tourist potential for all art lovers, great potential lies in wineries and family farms, which delight many visitors with their offer., added the mayor of Sveta Nedelja, Irene Franković.

Thus, many distinguished guests enjoyed the 14th Weekend in the wines of the Trs Association, from the Labin region, a Sponte spritz cocktail with wild herbs, cocktail master Nina Laginja, cheese cheeses Zlata and Fajman and a tasting of olive oil Belić.

Eastern Istria, we are sure, will delight everyone who visits it. That is why after Rovinj, the next destination is East Istria!

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