At the Days of Croatian Tourism (DHT), in Šibenik, traditionally the largest gathering of tourism workers in Croatia, an award for the most successful rural tourism destination it belonged to Slavonia. It was awarded to Klaster Slavonija, an association of regional tourism boards of all five Slavonian counties: Vukovar-Srijem, Osijek-Baranja, Brod-Posavina, Požega-Slavonia and Virovitica-Podravina, for their dedicated work in promoting tourism in the destination.
Man - the key to success in tourism
At the same time, to the head of Klaster Slavonija and longtime director Tourist Boards of Vukovar-Srijem County, Rujana Bušić Srpak, received the prestigious award "Man the key to success in tourism" at the DHT, in the category for the best employee in the system of tourist boards.
- The five of us work intensively on the promotion of the whole of Slavonia, while simultaneously working on the promotion of destinations in our county. I am very glad that the profession recognized and rewarded our efforts. This is a reward for all of us, said director Bušić Srpak.
In accordance with the agreement on project cooperation, the Slavonija Cluster has been conducting joint activities since 2019, and the cooperation on the promotion of the destination and the development of the tourist product has lasted for more than ten years.
Unique promotion of the destination
Cluster leader Rujana Bušić Srpak, through years of dedicated work, has proven with her responsible and professional approach to work that a once undeveloped tourist area can be transformed into a desirable destination. New contents and offers which she introduced raised the level of recognition not only of her Vukovar-Srijem County but also of the whole of Slavonia.
Since 2020, Rujana Bušić Srpak has also been the president of the Council of the Tastes of Croatian Tradition project. She was also the coordinator of the unique branding of all river piers in the Republic of Croatia - on the Danube, Drava and Sava - and with this project she strengthened the tourist recognition of Central European and Danubian Croatia. And with the promotional campaign of the Tourist Board of Vukovar-Srijem County "We change the experience of freedom, happiness, art and beauty" sent a clear message about the destination in the east of Croatia, which will enchant every guest with its beauty and offer.
At the Days of Croatian Tourism in the category of continental city tourism destinations, the finals were also entered Cardiff, while among the unique gastronomic experiences of the year was "Sparkling Srijem breakfast".
Photo source: Tourist Board of Vukovar-Srijem County