In the first phase of the shock caused by the Covid-19 pandemic, tourist destinations started with inspiring videos on which they sent messages to keep tourists at home and travel later.
But now we have entered a new phase - the planning phase and the soon activation of the promotion because the market is slowly waking up, the summer tourist season is slowly knocking on the door, and regardless of the fact that borders are still closed, all countries are entering a phase of easing measures. between states about opening borders, of course if epidemiological conditions allow it.
The Faroe Islands shattered and delighted with an innovative virtual tour and concept
When you are “small” and when you are struggling with big fish / destinations that have a much bigger budget, brand and market position then you have to be fast, proactive, creative and innovative to stand out from the crowd and get the much desired focus and attention.
This is exactly what the Faroe Islands, located in the North Atlantic, halfway between Iceland and Norway, did. The country with only 50.000 inhabitants, otherwise a Danish autonomous province, does not have a starting position and predisposition for tourism development, especially comparing it with Croatia or other well-known tourist destinations in Europe. But, that is why there is an innovative and creative way of promotion.
Thus, for the first time, travelers can virtually "remotely" explore one of the most beautiful and untouched places on the planet - the Faroe Islands, as pointed out by the tourist office of the Faroe Islands.
In this global crisis, we wondered how we could recreate the Faroe Islands experience for those who had to cancel or postpone their trip to the Faroe Islands - and for everyone else who remained in insolation around the world, says Guðrið Højgaard, director of the Faroe Islands Tourist Board. island and adds: “We came up with the idea of what if we could allow people in any world to explore the islands as virtual tourists through the eyes of the locals? Or better yet; What if virtual tourists can control domestic movements in real time? A couple of weeks later our idea became a reality. We have created a new tool for long-distance tourism, the first of its kind. You can explore the Faroe Islands via mobile phone, tablet or computer through real-time interaction”Says Højgaard.
Watch a great video about the announcement of the entire Remote Tourism campaign
Locals have created a story equipped with a live video camera that allows people to not only view the view from an immediate perspective, but also control where and how they explore using the control key to move, walk, run or even jump. Of course, during the broadcast, the hosts tell a story and thus further acquaint viewers or virtual travelers about their destination.
"We hope that a visit to our remote islands through the eyes and body of the locals will bring inspiration in these challenging times - and, of course, we hope to personally welcome visitors when everyone is free to travel again.”Concludes Højgaard.
Several virtual tours have been made, and see in the video below what one of the virtual tours of the Faroe Islands looked like.
See more about the whole campaign at remote-tourism.com, and you can follow her on the official FB page Visit the Faroe Islands
Source: HrTurizam.hr