The largest and fastest growing chain of private museums continues to grow unstoppably. He's in Manchester today, on the popular and always popular Market Street, the second largest European Museum of Illusions opened, after Copenhagen.
This originally Croatian concept was conceived on the idea of the founders and owners of the Museum of Illusions in Zagreb, Tomislav Pamuković and Roko Živković, and the concept for which it is globally recognized is the so-called edutainment, a combination of education and entertainment for all generations. In addition to having fun and learning something, visitors will in the newly opened Museum of Illusions, which stretches over 850 square meters, have the opportunity to see, among other things, a specially created installation that celebrates the culture and heritage of Manchester such as Inverted room – an interactive illusion inspired by local trams.
All visitors to the Museum of Illusions in Manchester will have the opportunity to see over 65 exciting exhibits that, in a special and already recognizable way, have the ability to stimulate the imagination and activate the senses. You will also be able to take a walk through the always attractive museum rooms and also see some of the most photogenic and popular illusions such as the Walk-in Kaleidoscope, the Vortex tunnel, the Infinity room, as well as a completely new set-up.
Metamorfoza, a Croatian company based in Zagreb owns the franchise and manages the global network of the Museum of Illusions. In addition to growing and building a large team, there are more than 100 employees in Metamorfoza's office in Zagreb, while in the entire group, including museums under corporate management in the USA, more than 300. Also, I can boast that this year in the USA they built museums in Cleveland, St. Louis and Seattle.
In Europe, they opened a museum in Copenhagen in April, and now it has opened in Manchester. That's five museums in the last six months which they directly manage, and to that should be added all the franchise museums that are opened in parallel and to which they provide full support.
The Museum of Illusions can boast of the fact that it is the largest chain of private museums in the world in 25 countries of the world and 15 million visitors, whose illusions and exhibits are created in Croatia by the development and research team in Oroslavje. This globally successful and fast-growing project does not plan to stop at these numbers. Considering the current foray into the USA, the Metamorfosis team is opening an extension to its Zagreb office there, specifically in Phoenix, for easier management of museums.
